Thursday, March 11, 2010

Easton Pearson, The Aussies Who Know What Women Want

Designers come up with their designs for all kinds of reasons.  Some do it because its what their conglomerate says to do, some because the voices in the head make them and for others, it is because they know what their clients want.  For Easton Pearson, it is because they know what women want.

Easton Pearson is made up of Pamela Easton and Lydia Pearson and they are based in Melborne, Australia.  I believe that their runway show is usually at Sydney Fashion Week.  The label has been going for over 20 years now and during that 20 years they've managed to really get to know their best customers and actually listen to what they have to say.  They know that they aren't dressing just any woman on the street, they are dressing the women who want something different, personal and comfortable.  Most, if not all, of their clothes are lined with silk.  That is central to their philosophy that women deserve not only to wear something that they like, but that the item needs to be comfortable and respect the skin.

The inspirations for the line are primarily global cultures.  Most of their clients tend to be women who are looking for something that is a bit out of the ordinary without looking like a costume.  For their clothes, the meld traditional, flattering concepts with details from around the world.  All of their pieces always have something special about them, be it hand-stitching, beading, pintucking, ethnic prints or something that makes it more than just a simple garment.  In an age when clothing designers are cheaping out on their clients, this duo has gone to great lengths to preserve the quality and vision of their line, something that should be applauded.  This isn't clothing for a wanna-be pop star, it is clothes for a woman who knows who she is and doesn't need anyone to tell her what she needs to look like.  As a result, Easton Pearson designs always stand out and are sought the world over.

Unfortunately, Easton Pearson fashion items are rather hard to find.  If you're looking for something, I recommend that you contact the company directly.  Otherwise, you might just be stuck with what turns up on yoox and ebay.

Small pictures from yoox and larger picture from Easton Pearson

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